Well Shop Marketing Case Study | Hexus Success Story
Wellshop.pk is a Pakistan-based e-commerce platform that enables local customers to buy authentic international products from top global retailers such as Amazon, eBay, and Walmart. The company delivers imported goods to customers’ doorsteps while managing customs, shipping, and payment challenges.
Client Brief
They facilitate the whole process: sourcing products, arranging international shipping, dealing with customs/import procedures, and delivering to the customer’s doorstep. This simplifies the cross-border shopping process for people who otherwise would face barriers like foreign shipping restrictions, currency and exchange complications, and customs/duties.
Year - 2019
Role - E-commerce
Type - Digital Marketing
The Introduction
In the rapidly evolving e-commerce landscape of Pakistan, Wellshop.pk stands out as a pioneer in providing customers with seamless access to international products from leading global retailers such as Amazon, eBay, and Walmart. Despite having a unique business model that bridges the gap between Pakistani consumers and foreign marketplaces, the brand faced challenges in reaching its target audience effectively and converting online visitors into loyal buyers.
The Problem
Despite having a wide range of high-demand products and a strong service model, Wellshop.pk struggled to scale its online visibility and sales.
Key challenges included:
Low organic traffic due to poor SEO structure and weak keyword targeting.
Limited brand awareness in a competitive e-commerce market dominated by Daraz and other marketplaces.
Inefficient social media presence, with low engagement and inconsistent posting.
Low conversion rates on paid campaigns because of poor ad targeting and weak landing page optimization.
The Solution
Hexus Marketing Agency developed and executed a full-funnel digital marketing strategy to boost brand awareness, drive traffic, and improve conversions.
Our approach included:
Search Engine Optimization (SEO):
Comprehensive keyword research focusing on high-intent and long-tail phrases related to imported and international products.
On-page optimization (meta tags, internal linking, product descriptions).
Technical SEO improvements for faster load times and better mobile usability.
Creation of high-quality blog content to attract organic visitors.
Google Ads & Retargeting:
Developed conversion-focused ad campaigns with segmented audiences based on product categories.
Implemented retargeting to recover abandoned carts and re-engage website visitors.
Social Media Marketing:
Designed a consistent social media content calendar for Facebook, Instagram, and TikTok.
Focused on promotional campaigns, product education, and customer reviews to build trust.
Ran engagement and traffic ads targeting Pakistani online shoppers.
Conversion Optimization:
Improved landing pages with stronger CTAs, trust badges, and optimized checkout flow.
Installed heatmaps and analytics tracking to measure user behavior and refine campaigns.
The Highlights
Increased product visibility across Google Search and social media platforms.
Created an end-to-end marketing funnel that consistently brought in traffic, leads, and sales.
Achieved high engagement through creative visuals, short videos, and influencer collaborations.
Strengthened brand trust by promoting verified customer reviews and original product assurance.
The Result
+180% increase in organic traffic from SEO improvements.
+95% growth in monthly sales driven by paid and organic campaigns.
3.2x ROI on Google Ads campaigns.
4x increase in social media engagement (likes, comments, and shares).
Bounce rate reduced by 27%, leading to better user experience and higher conversions.
SEO Consultation & Expert Guidance
As a trusted SEO consultant in Lahore, we provide expert guidance for businesses that want to handle SEO in-house but need professional direction. Our consultancy ensures your team follows the right strategies to achieve long-term success.
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